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Work smarter not harder As the pendulum swings, LO's need to be ready to work smarter not harder. Dusting off or honing selling skills won't be enough. Loan Officers should turn to systems and processes that make their life easier, keep them organized, and help keep their name in front of their d...

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How to become a well-equipped sales professionalProjections indicate that the end of the golden age of refi is finally at hand, and many Loan Officers are going to have to work their selling muscles--which may have atrophied or never existed in the long refi boom. But now is not the time to wing it ...

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