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Lenders who provide more (and more accurate) information to borrowers during the loan origination process achieve higher levels of borrower satisfaction, which leads directly to more repeat and referral business. But only if the borrower stays with the lender until the loan closes. That only happ...
Consumers need to know what’s going on with their mortgage loan or they will abandon the lender and go with someone else. For each loan they take out, borrowers are completing loan applications with a number of lenders. They close with the one that best meets their expectations. What do they expect...
As the real estate market gets more competitive, agents must stand out.DENVER, October 20, 2021 -- If 91% of home buyers say they would use their real estate agent again, according to National Association of Realtors data, why do only 13% buy their next home from the same agent? The reason, accordin...
Work smarter not harder As the pendulum swings, LO's need to be ready to work smarter not harder. Dusting off or honing selling skills won't be enough. Loan Officers should turn to systems and processes that make their life easier, keep them organized, and help keep their name in front of their d...
How to become a well-equipped sales professionalProjections indicate that the end of the golden age of refi is finally at hand, and many Loan Officers are going to have to work their selling muscles--which may have atrophied or never existed in the long refi boom. But now is not the time to wing it ...