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If you want to do more business today and in the coming purchase money mortgage market, you’re going to have to get good at picking up the phone and reaching out to prospective borrowers. Many loan officers shy away from this for a couple of reasons. First, we have been enjoying easy refinance busi...

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Finding mortgage business has never been easier, thanks to new business analytics.DENVER, June 14, 2021 -- Usherpa, developers of the real estate and mortgage industry’s original enterprise CRM technology, announced today the addition of a new form of UsherpAlert specifically designed to provide lea...

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Most of the loan officers in the industry have never faced a purchase money mortgage market.DENVER, MAY 7, 2021 -- As mortgage refinance business continues to fall off during the remainder of 2021, many lenders will find their sales staff woefully unprepared to generate new loan sales in a purchase ...

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Enhanced integration creates data-driven harmony between lenders and Realtors, introduces FCRA- and RESPA-compliant portal for managing co-marketingWASHINGTON, D.C., March 25, 2021 — Sales Boomerang, the industry’s top-rated automated borrower intelligence and retention system, has expanded its par...

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The customer is the main character of your story. If you want to engage people in every aspect of your business, you need to find ways to show that you understand them, know them, and are willing to remember the small details over long periods of time. Because the truth is, relationships are built ...

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