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Enhanced integration creates data-driven harmony between lenders and Realtors, introduces FCRA- and RESPA-compliant portal for managing co-marketingWASHINGTON, D.C., March 25, 2021 — Sales Boomerang, the industry’s top-rated automated borrower intelligence and retention system, has expanded its par...

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The first CRM technology built specifically for mortgage and real estate makes the list. DENVER, March 12, 2021 -- Usherpa, the real estate and mortgage industry’s original enterprise CRM technology, announced today that the company has been named to the prestigious HousingWire 2021 Tech100 listi...

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Politically, economically, and socially, COVID-19 has changed the world. Businesses have either temporarily closed or are opening at reduced capacity, the economy has slowed, and companies are looking for opportunities to maintain or even grow market share. If you want to gain market share despite c...

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When top producers at mortgage conferences are asked for the secret to their success, they have a simple answer: "I call people." Loan officers may be dismayed by the idea of adding more calls to their crammed to-do list — especially since calling prospects is widely considered the least pleasant p...

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Traditional CRMs may offer bells and whistles but often fail to engage both clients and originators We’ve all spent money on a fancy new kitchen gadget or state-of-the-art app, only to have it wind up unused and forgotten. Despite all their bells, whistles and promises of ease and efficiency, i...

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