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Consumers need to know what’s going on with their mortgage loan or they will abandon the lender and go with someone else. For each loan they take out, borrowers are completing loan applications with a number of lenders. They close with the one that best meets their expectations. What do they expect...
Work smarter not harder As the pendulum swings, LO's need to be ready to work smarter not harder. Dusting off or honing selling skills won't be enough. Loan Officers should turn to systems and processes that make their life easier, keep them organized, and help keep their name in front of their d...
How to become a well-equipped sales professionalProjections indicate that the end of the golden age of refi is finally at hand, and many Loan Officers are going to have to work their selling muscles--which may have atrophied or never existed in the long refi boom. But now is not the time to wing it ...
New integration offers streamlined workflow and fully compliance for LOsSaaS platforms Covideo and Usherpa have collaborated on an integration that allows shared users to record and send videos to partners, leads and clients within the CRM. Usherpa, a relationship engagement platform, offers mortg...
What lenders can do to get their LOs ready to succeed in the future If you’ve been in the mortgage business for more than a cycle or two, you’ve surely heard that the refinance boom is coming to an end. Having been active in this business since the 80s, I heard it first in the early 90s, then t...