Posts by Dan Harrington

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People want to do business with people they trust. In the past, that trust was established in a few select ways. For example, a mutual friend would introduce you and trust would be implied through the mutual connection. Or, a big legacy company would convey trust simply because the business had bee...

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The hardest part about being a leader is motivating those around you. Oftentimes, leadership articles (like this one) talk about leadership from the perspective of authority. “In order to be a leader, you need to speak like this, carry yourself like that,” and so on. But what tends to get left out ...

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The customer is the main character of your story. If you want to engage people in every aspect of your business, you need to find ways to show that you understand them, know them, and are willing to remember the small details over long periods of time. Because the truth is, relationships are built ...

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We all know the real estate industry runs on relationships. But like plants in a garden, relationships need regular tending and will wither if neglected. This imperative puts serious pressure on real estate agents who must juggle the needs of current clients while trying to grow their personal ...

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Every organization relies on their top salespeople who drive the majority of the company’s revenue. This is what’s known as The Pareto Principle, which states “80% of the effects come from 20% of the causes.” In the business world, 20% of your customer base is typically responsible for driving 80% ...

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