Posts by Paul Harrington
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Ever wonder which calls big producers choose to make? You know how busy they are, so who do they call and how do they remember? Here are 4 ways mega producers use the phone. (The secret is, they use “Call Settings” in the Media Center!)1. They call their customers after closing. Top producers d...
Not every lead comes straight to you out of the ether — sometimes the strongest leads come via recommendation. That’s why having business partners is so important. But how do you build those relationships? These days, you can Google someone’s name and be in touch with them in minutes. The inter...
Catch Up — Video is No Longer OptionalA few years ago, using video in your marketing would put you ahead of the curve. These days, if you aren’t using it, you’re behind. Video has gone from a standout feature in a marketing strategy to a staple. A whopping one third of the time people spend onl...
Of course you’re thankful for your customers. You wouldn’t have a job without them! But how often do you actually say it? Here are a few tips for going above and beyond a simple “thank you” to truly show your customers (and referral partners!) how much you appreciate them. Get Personal - Sendi...
No matter what Joan Jett says, sometimes you do have to give a damn about a bad reputation — particularly if it’s your business’s reputation. A whopping 77% of customers read online reviews before sealing the deal. Here’s how to make sure your search results aren’t driving customers away. ...