Keyword search for 'marketing'
UBlog Home
When top producers at mortgage conferences are asked for the secret to their success, they have a simple answer: "I call people." Loan officers may be dismayed by the idea of adding more calls to their crammed to-do list — especially since calling prospects is widely considered the least pleasant p...
Traditional CRMs may offer bells and whistles but often fail to engage both clients and originators We’ve all spent money on a fancy new kitchen gadget or state-of-the-art app, only to have it wind up unused and forgotten. Despite all their bells, whistles and promises of ease and efficiency, i...
Personal connections are everything in business—you’ve worked hard to build these relationships, so don’t let all that hard work go to waste. In today’s increasingly competitive mortgage marketplace, engaging customers with content that is relevant to them is essential for securing repeat business a...
Have you heard the good news? Usherpa has partnered with Sales Boomerang, the most powerful borrower intelligence service on the market! By combining Usherpa’s easy-to-use, highly-automated marketing and CRM platform with Sales Boomerang’s high-powered data mining capability, our users wi...
Catch Up — Video is No Longer OptionalA few years ago, using video in your marketing would put you ahead of the curve. These days, if you aren’t using it, you’re behind. Video has gone from a standout feature in a marketing strategy to a staple. A whopping one third of the time people spend onl...